Description
Digital innovation wasn’t always a priority for LEGO. Through the 70s and 80s, it became a truly global success, but in 2003, the company almost went bankrupt after investing too much into areas it didn’t understand. LEGO launched its Future Lab back in 2012 and it began to leverage digital technology to repair its past mistakes and return to its core value proposition by focusing on simultaneous improvements to its business and operational models.
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