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      CEMEX
      22 May 2020
      LEGO
      22 May 2020

      Caterpillar

      Categories
      • Sports apparel

      Description


      Caterpillar integrates digital as part of their enterprise strategy and has learned three important lessons out of their digital transformation: - Technology is complicated , but digital strategy should be clear and simple - Business customers use tech in their personal life and that matters. Customers expect the same digital solution sophistication in their business life as they do in their personal lives - Individual digital solutions is not enough, you need to create and manage a digital ecosystem


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