Description
Unilever is using data to engender a soup-to-nuts transformation that appears to be well ahead of similar efforts undertaken by many of its peers. The plan touches key areas of Unilever's operations: many of its 2.5 billion daily customers; its 161,000 employees; its 400-plus household brands; and the 300 production facilities it operates across 190 different countries. It is a model in which AI systems predict demand better than old-school calculations, new brands are co-created with consumers, and customers are precisely targeted only with products they want on phones and other devices.
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