Description
Long phrase: Under Armour, a company that was specializing in sports gear started their digital transformation in 2013 with investments into wearable technologies and fitness tracking gear. This brought them in a position to become the leading Digital Health and Fitness company by 2017. Read how a company expanded their services from their "traditional business" addressing its customer needs in a different way, using the new technologies and started complementing their business model with completely new opportunities
